Elderly Traffic Safety Instruction

Elderly Traffic Safety Instruction

About

In recent years, Yunlin Police Bureau Traffic Police had found that the proportion of elderly people involved in traffic accidents nationwide was increasing, and the accident rate was gradually rising in Taiwan. The goal of this project was to using illustration and motion graphic creating an interesting animated short film aimed at the elderly population, to promote traffic safety knowledge, and raised awareness of the issue of elderly people and traffic accidents among the general public.

 

雲林縣警察局交通警察隊近年來發現全國交通事故案件高齡者佔據大比例,且事故率逐漸上升,專案目標希望利用插畫和動態設計製作一支有趣的銀髮族交通宣導動畫短片,向大眾宣導安全知識,讓更多人了解高齡者事故議題。

Progress

After watching some Taiwanese traffic safety animated short films, I found that many of them were too formal, and the art style was somewhat boring. Some of them were really old and may have been produced many years ago. As a result, I added some humorous and witty elements while still maintaining the cute and harmless animation character style which most Taiwanese people would love. The traffic scenes were shot across the street from the police station and presented in digital drawings.

 

當時看了諸多台灣的交通宣導動畫短片,發現很多影片太過制式、畫風有點無趣,而且有些影片都不知道是多少年前製作的,於是我便加了一些幽默詼諧的橋段,同時也依然保留台灣人喜歡可愛無害的動畫角色風格,交通場景於警察局對面馬路拍攝並以數位繪畫呈現出來。